{"id":13192,"date":"2018-04-04T00:00:00","date_gmt":"2018-04-03T22:00:00","guid":{"rendered":"https:\/\/www.antstudio.cz\/poradna\/seo-pruvodce-pro-kazdeho\/"},"modified":"2023-04-11T13:57:31","modified_gmt":"2023-04-11T11:57:31","slug":"seo-pruvodce-pro-kazdeho","status":"publish","type":"poradna","link":"https:\/\/www.antstudio.cz\/blog\/uvodni-skoleni-optimalizace-pro-vyhledavace-seo\/","title":{"rendered":"SEO pr\u016fvodce pro ka\u017ed\u00e9ho"},"content":{"rendered":"<section>\n<div class=\"relative content-inset no-space is-main\">\n<div class=\"ui-droppable-hover\" data-type=\"container-content\">\n<section data-type=\"text\">\n<h1 class=\"text-center\">SEO n\u00e1vod (pr\u016fvodce) pro ka\u017ed\u00e9ho<\/h1>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 22px;\">D\u0159\u00edve intern\u00ed dokument zve\u0159ej\u0148ujeme proto, \u017ee tyto znalosti pova\u017eujeme za opravdu&nbsp;z\u00e1kladn\u00ed SEO a&nbsp;na mnoha m\u00edstech popsan\u00e9, \u017ee jej nebereme za konkuren\u010dn\u00ed v\u00fdhodu. D\u016fle\u017eit\u011bj\u0161\u00ed je pro n\u00e1s odstranit r\u016fzn\u00e9 m\u00fdty a&nbsp;polopravdy a&nbsp;p\u0159it\u00e1hnout jen z\u00e1jemce o&nbsp;poctiv\u00e9 v\u00fdsledky. N\u00e1vod obsahuje nejd\u016fle\u017eit\u011bj\u0161\u00ed faktory, kter\u00e9 je dobr\u00e9 na sv\u00e9 webov\u00e9 prezentaci z&nbsp;pohledu SEO \u0159e\u0161it.<\/span><\/p>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<section>\n<div class=\"relative content-inset stripe stripe-graylight bgLine bgLine--4 is-main\">\n<div class=\"\" data-type=\"container-content\">\n<section data-type=\"component-text\">\n<h2 class=\"text-center\">On-Page faktory<\/h2>\n<h4 class=\"text-center\">Technick\u00e9 vlastnosti webov\u00fdch str\u00e1nek<\/h4>\n<p>Jedn\u00e1 se o&nbsp;vlastnosti obsa\u017een\u00e9 p\u0159\u00edmo na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch. Tyto vlastnosti byste m\u011bli m\u00edt mo\u017enost ovlivnit sami a&nbsp;to co nejpohodln\u011bji, ide\u00e1ln\u011b bez nutnosti o&nbsp;nich p\u0159em\u00fd\u0161let. Sou\u010d\u00e1st\u00ed popisu jednotliv\u00fdch vlastnost\u00ed je i&nbsp;popis vlastnost\u00ed, kter\u00e9 by m\u011bl m\u00edt v\u00e1\u0161 syst\u00e9m pro spr\u00e1vu obsahu str\u00e1nek. D\u00edky tomu se budete moci objektivn\u011b rozhodnout, zda budete pot\u0159ebovat nov\u00e9 webov\u00e9 str\u00e1nky nebo budete moci upravit va\u0161e st\u00e1vaj\u00edc\u00ed.<\/p>\n<p>P\u0159esto, \u017ee hlavn\u011b pro vyhled\u00e1va\u010d Google kles\u00e1 v\u00fdznam technick\u00fdch vlastnost\u00ed webu, doporu\u010dujeme je m\u00edt v&nbsp;po\u0159\u00e1dku a&nbsp;absence n\u011bkter\u00fdch z&nbsp;nich m\u016f\u017ee v\u00fdrazn\u011b prodlou\u017eit nebo zkomplikovat cestu k&nbsp;\u00fasp\u011bchu.<\/p>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<section>\n<div class=\"relative is-main\">\n<div class=\"\" data-type=\"container-content\">\n<section data-type=\"component-tabs\" data-title=\"Z\u00e1lo\u017eky\">\n<div class=\"tabs-wrapper\">\n<ul class=\"nav nav-tabs\">\n<li class=\"active\"><a class=\"active\" href=\"#titulek\" data-toggle=\"tab\">Titulek<\/a><\/li>\n<li class=\"\"><a class=\"\" href=\"#popis\" data-toggle=\"tab\">Popis<br \/>\n<\/a><\/li>\n<li class=\"\"><a class=\"\" href=\"#adresa\" data-toggle=\"tab\">Adresa<\/a><\/li>\n<li class=\"\"><a class=\"\" href=\"#odkazy\" data-toggle=\"tab\">Odkazy<\/a><\/li>\n<li class=\"\"><a class=\"\" href=\"#obrazky\" data-toggle=\"tab\">Obr\u00e1zky<\/a><\/li>\n<li class=\"\"><a href=\"#obsah-webu\" data-toggle=\"tab\">Obsah webu<\/a><\/li>\n<li class=\"\"><a class=\"\" href=\"#nadpisy\" data-toggle=\"tab\">Nadpisy<\/a><\/li>\n<li class=\"\"><a class=\"\" href=\"#mapa\" data-toggle=\"tab\">Mapa<\/a><\/li>\n<li class=\"\"><a class=\"\" href=\"#pristupnost\" data-toggle=\"tab\">P\u0159\u00edstupnost<\/a><\/li>\n<li class=\"\"><a href=\"#socialni-propojenost\" data-toggle=\"tab\">Soci\u00e1ln\u00ed propojenost<\/a><\/li>\n<li class=\"\"><a href=\"#rychlost\" data-toggle=\"tab\">Rychlost<\/a><\/li>\n<\/ul>\n<div class=\"tab-content\">\n<div id=\"titulek\" class=\"tab-pane active\">\n<section data-toolbar=\"settings\" data-settings=\"styles\">\n<div class=\"relative\">\n<div class=\"row\">\n<div class=\"col-sm-12\" data-type=\"container-content\">\n<section data-type=\"text\">\n<h2>Titulek str\u00e1nky (TITLE)<\/h2>\n<p>Nejd\u016fle\u017eit\u011bj\u0161\u00ed z&nbsp;faktor\u016f p\u0159\u00edmo obsa\u017een\u00fdch na webov\u00fdch str\u00e1nk\u00e1ch. Na druhou stranu&nbsp;je t\u0159eba si uv\u011bdomit, \u017ee ani sebelep\u0161\u00ed titulek nevylep\u0161\u00ed&nbsp;\u017e\u00e1dn\u00fd nebo \u0161patn\u00fd obsah!<\/p>\n<ul>\n<li><em><strong>Je titulek unik\u00e1tn\u00ed pro v\u0161echny str\u00e1nky?<\/strong><\/em>P\u0159ekontrolujte si titulky pro r\u016fzn\u00e9 str\u00e1nky v&nbsp;prohl\u00ed\u017ee\u010di.<\/li>\n<li><strong><em>Jak si p\u0159ekontroluji duplicitu titulk\u016f?<\/em><\/strong>Pomoc\u00ed n\u00e1stroje Collabim, Xenu \u010di&nbsp;Screaming Frog.<\/li>\n<li><em><strong>Jak\u00e1 je optim\u00e1ln\u00ed d\u00e9lka titulku?<\/strong><\/em>Do 70 znak\u016f.<\/li>\n<li><em><strong>Pro\u010d je titulek tak d\u016fle\u017eit\u00fd, kdy\u017e jej v\u011bt\u0161ina n\u00e1v\u0161t\u011bvn\u00edk\u016f v&nbsp;prohl\u00ed\u017ee\u010di t\u00e9m\u011b\u0159 nevn\u00edm\u00e1?<\/strong><\/em>Titulek se zobrazuje ve v\u00fdsledc\u00edch hled\u00e1n\u00ed a&nbsp;v\u00fdznamn\u011b ovliv\u0148uje rozhodov\u00e1n\u00ed hledaj\u00edc\u00ed osoby. To znamen\u00e1, jestli proklikne \u201eupout\u00e1vku\u201c pr\u00e1v\u011b na va\u0161i&nbsp;webovou str\u00e1nku.<\/li>\n<li><em><strong>Kde se mohu pod\u00edvat na dal\u0161\u00ed informace?<\/strong><\/em>Google p\u0159ipravil dokument:&nbsp;<a title=\"Optimalizace pro vyhled\u00e1va\u010de\" href=\"http:\/\/static.googleusercontent.com\/external_content\/untrusted_dlcp\/www.google.cz\/cs\/cz\/intl\/cs\/webmasters\/docs\/search-engine-optimization-starter-guide-cs.pdf\" target=\"_blank\" rel=\"noopener\">Za\u010d\u00edn\u00e1me s&nbsp;optimalizac\u00ed pro vyhled\u00e1va\u010de<\/a><\/li>\n<li><em><strong>Umo\u017e\u0148uje syst\u00e9m pro spr\u00e1vu obsahu pohodln\u011b nastavit titulek pro ka\u017edou str\u00e1nku?<\/strong><\/em>P\u0159ekontrolujte si v&nbsp;administraci str\u00e1nek nebo se zeptejte sv\u00e9ho spr\u00e1vce str\u00e1nek.<\/li>\n<li><strong><em>Tvo\u0159\u00ed se titulek v&nbsp;syst\u00e9mu pro spr\u00e1vu obsahu s\u00e1m?<\/em><\/strong>P\u0159ekontrolujte si v&nbsp;administraci str\u00e1nek nebo se zeptejte sv\u00e9ho spr\u00e1vce str\u00e1nek.<\/li>\n<\/ul>\n<\/section>\n<section>\n<div class=\"relative\">\n<div class=\"\" data-type=\"container-content\">\n<section data-type=\"component-text\" data-title=\"Citace\">\n<h4 class=\"text-center\">&nbsp;Ot\u00e1zky k&nbsp;titulku pro pokro\u010dil\u00fd kurz<\/h4>\n<p class=\"text-center\"><em>Kde v&nbsp;titulku by m\u011bla b\u00fdt \u201ekl\u00ed\u010dov\u00e1 slova\u201c?<\/em><\/p>\n<p class=\"text-center\"><em>Kde se dozv\u00edm v\u00edce ov\u011b\u0159en\u00fdch informac\u00ed?&nbsp;<\/em><\/p>\n<p class=\"text-center\"><em>Jak m\u00e1m ps\u00e1t\/tvo\u0159it titulky?<\/em><\/p>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<div id=\"popis\" class=\"tab-pane\">\n<section data-toolbar=\"settings\" data-settings=\"styles\">\n<div class=\"relative\">\n<div class=\"row\">\n<div class=\"col-sm-12\" data-type=\"container-content\">\n<section data-type=\"text\">\n<h2>Popis str\u00e1nky (DESCRIPTION)<\/h2>\n<p>Pro p\u0159\u00edm\u00e9 n\u00e1v\u0161t\u011bvn\u00edky str\u00e1nek neviditeln\u00fd, p\u0159esto m\u016f\u017ee ovlivnit celkov\u00e9 v\u00fdsledky str\u00e1nek. Moment\u00e1ln\u011b je d\u016fle\u017eit\u011bj\u0161\u00ed hlavn\u011b pro v\u00fdsledky na Seznam.cz.<\/p>\n<ul>\n<li><em><strong>Je popis unik\u00e1tn\u00ed pro v\u0161echny str\u00e1nky?<\/strong><\/em>P\u0159ekontrolujte si ve zdrojov\u00e9m k\u00f3du prohl\u00ed\u017ee\u010de, dejte hledat description. Nemus\u00ed b\u00fdt vypln\u011bn, nem\u011bl by b\u00fdt pro v\u00edce str\u00e1nek stejn\u00fd.<\/li>\n<li><em><strong>Jak si p\u0159ekontroluji duplicitu popis\u016f?<\/strong><\/em>Pomoc\u00ed n\u00e1stroje Collabim, Xenu nebo Screaming Frog.<\/li>\n<li><em><strong>Jak\u00e1 je optim\u00e1ln\u00ed d\u00e9lka popisu?<\/strong><\/em>Do 150-160 znak\u016f.<\/li>\n<li><em><strong>Pro\u010d je popis tak d\u016fle\u017eit\u00fd, kdy\u017e jej n\u00e1v\u0161t\u011bvn\u00edci na str\u00e1nk\u00e1ch nikde neuvid\u00ed?<\/strong><\/em>Popis se m\u016f\u017ee zobrazit ve v\u00fdsledc\u00edch hled\u00e1n\u00ed a&nbsp;ovliv\u0148uje rozhodov\u00e1n\u00ed hledaj\u00edc\u00ed osoby, jestli proklikne upout\u00e1vku pr\u00e1v\u011b na va\u0161\u00ed webovou str\u00e1nku.&nbsp;Jeho vypln\u011bn\u00ed ovliv\u0148uje m\u00edru prokliku z&nbsp;vyhled\u00e1v\u00e1n\u00ed (CTR).<\/li>\n<li><em><strong>Umo\u017e\u0148uje syst\u00e9m pro spr\u00e1vu obsahu pohodln\u011b nastavit popis pro ka\u017edou str\u00e1nku?<\/strong><\/em>P\u0159ekontrolujte si v&nbsp;administraci str\u00e1nek nebo se zeptejte sv\u00e9ho spr\u00e1vce str\u00e1nek.<\/li>\n<\/ul>\n<\/section>\n<section>\n<div class=\"relative\">\n<div class=\"\" data-type=\"container-content\">\n<section data-type=\"component-text\" data-title=\"Citace\">\n<h4 class=\"text-center\">&nbsp;Ot\u00e1zky k&nbsp;popisku pro pokro\u010dil\u00fd kurz<\/h4>\n<p class=\"text-center\"><em>Kde v&nbsp;popisu by m\u011bla b\u00fdt \u201ekl\u00ed\u010dov\u00e1 slova\u201c?<\/em><\/p>\n<p class=\"text-center\"><em>Kde se dozv\u00edm v\u00edce ov\u011b\u0159en\u00fdch informac\u00ed?<\/em><\/p>\n<p class=\"text-center\"><em>Jak m\u00e1m ps\u00e1t\/tvo\u0159it popisy?<\/em><\/p>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<div id=\"adresa\" class=\"tab-pane\">\n<section data-toolbar=\"settings\" data-settings=\"styles\">\n<div class=\"relative\">\n<div class=\"\" data-type=\"container-content\">\n<section data-type=\"text\">\n<h2>URL adresa&nbsp;str\u00e1nky<\/h2>\n<ul>\n<li><em><strong>Jak zjist\u00edm adresu sv\u00fdch str\u00e1nek?<\/strong><\/em><a href=\"\/slovnik\/co-je-url.htm\">Url adresu str\u00e1nek<\/a> vid\u00edte v&nbsp;horn\u00ed \u010d\u00e1sti va\u0161eho prohl\u00ed\u017ee\u010de. Pozor n\u011bkter\u00e9 prohl\u00ed\u017ee\u010de nemus\u00ed zobrazovat celou adresu. Hlavn\u011b Opera zobrazuje jen \u010d\u00e1st.<\/li>\n<li><em><strong>M\u00e1m adresu str\u00e1nek v&nbsp;tomto form\u00e1tu, m\u00e1m n\u011bco zm\u011bnit?<\/strong><\/em>index.php?option=com_aicontactsafe&amp;view=message&amp;layout=message&amp;pf=1&amp;Itemid=28<br \/>\nAno, doporu\u010dujeme zm\u011bnu adres str\u00e1nek, viz n\u00e1sleduj\u00edc\u00ed bod.<\/li>\n<li><em><strong>Jak\u00fd je spr\u00e1vn\u00fd form\u00e1t adresy str\u00e1nek?<\/strong><\/em>Google ve sv\u00e9m dokumentu doporu\u010duje form\u00e1t adresy v&nbsp;t\u00e9to podob\u011b:<br \/>\nwww.domena.cz\/adresar\/podadresar\/nazev-stranky-popisujici-skutecny-obsah)<\/li>\n<li><strong><em>Z\u00e1le\u017e\u00ed na tom, jestli je na konci str\u00e1nky .htm, .html, nebo nic?<\/em><\/strong>Ne, nez\u00e1le\u017e\u00ed.<\/li>\n<li><em><strong>Na co si d\u00e1t pozor u&nbsp;slo\u017eit\u011bj\u0161\u00edch adres s&nbsp;vyu\u017eit\u00edm adres\u00e1\u0159ov\u00e9 struktury?<\/strong><\/em>Je d\u016fle\u017eit\u00e9, aby fungovaly&nbsp;str\u00e1nky&nbsp;v&nbsp;p\u0159\u00edpad\u011b zkr\u00e1cen\u00ed adresy. &nbsp;Nap\u0159\u00edklad jen: www.domena.cz\/adresar\/<\/li>\n<li><strong>Z\u00e1le\u017e\u00ed na d\u00e9lce URL?<\/strong>Ano, nedoporu\u010duje se dlouh\u00fd n\u00e1zev dom\u00e9ny ani celkov\u011b dlouh\u00e9 URL.<\/li>\n<li><strong>M\u00e1m m\u011bnit adresy kv\u016fli kl\u00ed\u010dov\u00fdm slov\u016fm?<\/strong>Obecn\u011b se m\u011bnit adresy str\u00e1nek nedoporu\u010duje. Ostatn\u00ed faktory jako jsou nap\u0159\u00edklad zp\u011btn\u00e9 odkazy, mohou m\u00edt v\u011bt\u0161\u00ed vliv na v\u00fdsledky ne\u017e kl\u00ed\u010dov\u00e1 slova obsa\u017een\u00e1 v&nbsp;URL.<\/li>\n<li><em><strong>Mohu m\u00edt v\u00edce dom\u00e9n pro jedny str\u00e1nky?<\/strong><\/em>Je to mo\u017en\u00e9, ale dal\u0161\u00ed dom\u00e9ny doporu\u010dujeme p\u0159esm\u011brovat.<\/li>\n<\/ul>\n<\/section>\n<section>\n<div class=\"relative\">\n<div class=\"ui-droppable-hover\" data-type=\"container-content\">\n<section data-type=\"component-text\" data-title=\"Citace\">\n<h4 class=\"text-center\">&nbsp;Ot\u00e1zky k&nbsp;URL pro pokro\u010dil\u00fd kurz<\/h4>\n<p class=\"text-center\"><em>Jakou dom\u00e9nu je vhodn\u00e9 pro projekt zvolit?<\/em><\/p>\n<p class=\"text-center\"><em>Jak pracovat s&nbsp;v\u00edce dom\u00e9nami k&nbsp;jednomu webu?<\/em><\/p>\n<p class=\"text-center\"><em>Jak spr\u00e1vn\u011b p\u0159esm\u011brov\u00e1vat URL?<\/em><\/p>\n<p class=\"text-center\"><em>Jak se rozhodnout, kdy mohu zm\u011bnit URL?<\/em><\/p>\n<p class=\"text-center\"><em>Co to je Canonical a&nbsp;jak jej vyu\u017e\u00edt?<\/em><\/p>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<div id=\"odkazy\" class=\"tab-pane\">\n<section data-toolbar=\"settings\" data-settings=\"styles\">\n<div class=\"relative\">\n<div class=\"\" data-type=\"container-content\">\n<section data-type=\"text\">\n<h2>Vnit\u0159n\u00ed odkazy (intern\u00ed prolinkov\u00e1n\u00ed \/ LINK)<\/h2>\n<p>Spr\u00e1vn\u00e9 propojen\u00ed pomoc\u00ed vnit\u0159n\u00edch odkaz\u016f je velmi d\u016fle\u017eit\u00e9 a&nbsp;v\u00fdrazn\u011b ovliv\u0148uje v\u00fdsledky cel\u00fdch str\u00e1nek.<\/p>\n<ul>\n<li><em><strong>Jak spr\u00e1vn\u011b tvo\u0159it odkazy na str\u00e1nk\u00e1ch?<\/strong><\/em>Odkazy by m\u011bly b\u00fdt tvo\u0159en\u00e9 pomoc\u00ed text\u016f. To znamen\u00e1 vhodn\u011bj\u0161\u00ed je pou\u017e\u00edt odkaz: V\u00edce informac\u00ed o&nbsp;<a href=\"\/seo\">optimalizaci pro vyhled\u00e1va\u010de<\/a>, ne\u017e V\u00edce o&nbsp;optimalizaci pro vyhled\u00e1va\u010de naleznete&nbsp;<a href=\"\/seo\">zde<\/a>.<\/li>\n<li><em><strong>M\u00e1m na str\u00e1nce v\u00edce odkaz\u016f na stejnou str\u00e1nku, vad\u00ed to?<\/strong><\/em>Obecn\u011b se v\u00edce stejn\u00fdch odkaz\u016f z&nbsp;jedn\u00e9 str\u00e1nky nedoporu\u010duje, na druhou stranu je to p\u0159irozen\u00e1 z\u00e1le\u017eitost a&nbsp;nen\u00ed t\u0159eba se j\u00ed br\u00e1nit. Nap\u0159\u00edklad b\u011b\u017enou z\u00e1le\u017eitost\u00ed je jeden odkaz z&nbsp;navigace webu a&nbsp;druh\u00fd stejn\u00fd odkaz p\u0159\u00edmo z&nbsp;obsahu str\u00e1nky.<\/li>\n<li><em><strong>M\u00e1me pou\u017e\u00edvat u&nbsp;odkaz\u016f zna\u010dku title?<\/strong><\/em>Aktu\u00e1ln\u011b nen\u00ed zdokumentov\u00e1n \u017e\u00e1dn\u00fd pozitivn\u00ed vliv t\u00e9to zna\u010dky. Sami jej ale pou\u017e\u00edv\u00e1me a&nbsp;doporu\u010dujeme jej pou\u017e\u00edvat, hlavn\u011b v&nbsp;p\u0159\u00edpad\u011b zkr\u00e1cen\u00ed text\u016f odkaz\u016f pova\u017eujeme za p\u0159\u00edjemn\u011bj\u0161\u00ed, kdy\u017e se uk\u00e1\u017ee cel\u00fd n\u00e1zev str\u00e1nky, kter\u00e1 se skr\u00fdv\u00e1 pod odkazem.<\/li>\n<li><em><strong>Umo\u017e\u0148uje n\u00e1\u0161 syst\u00e9m pro spr\u00e1vu obsahu tvo\u0159it pohodln\u011b odkazy?<\/strong><\/em>P\u0159ekontrolujte si v&nbsp;administraci str\u00e1nek nebo se zeptejte sv\u00e9ho spr\u00e1vce str\u00e1nek.<\/li>\n<\/ul>\n<\/section>\n<section>\n<div class=\"relative\">\n<div class=\"\" data-type=\"container-content\">\n<section>\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div 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class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<section class=\"keditor-container-inner\">\n<div class=\"relative\">\n<div class=\"\" data-type=\"container-content\">\n<section data-type=\"text\">\n<h4 class=\"text-center\">&nbsp;Ot\u00e1zky k&nbsp;vnit\u0159n\u00edm odkaz\u016fm&nbsp;pro pokro\u010dil\u00fd kurz<\/h4>\n<p class=\"text-center\"><em>Jak m\u00e1m ve vnit\u0159n\u00edch odkazech pou\u017e\u00edvat kl\u00ed\u010dov\u00e1 slova?<\/em><\/p>\n<p class=\"text-center\"><em>Jak velk\u00e9 mno\u017estv\u00ed odkaz\u016f na str\u00e1nce doporu\u010dujete?<\/em><\/p>\n<p class=\"text-center\"><em>Z\u00e1le\u017e\u00ed na mno\u017estv\u00ed odkaz\u016f na jin\u00e9 str\u00e1nky?<\/em><\/p>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<div id=\"obrazky\" class=\"tab-pane\">\n<section data-toolbar=\"settings\" data-settings=\"styles\">\n<div class=\"relative\">\n<div class=\"\" data-type=\"container-content\">\n<section data-type=\"text\">\n<h2>Obr\u00e1zky (ALT)<\/h2>\n<p>Obr\u00e1zky jsou d\u016fle\u017eit\u00e9 pro p\u0159ehledn\u011bj\u0161\u00ed zobrazen\u00ed informac\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016fm. V&nbsp;mnoha oborech potenci\u00e1ln\u00ed klienti hledaj\u00ed obr\u00e1zky a&nbsp;po&nbsp;nalezen\u00ed obr\u00e1zk\u016f mohou nav\u0161t\u00edvit v\u00e1\u0161 web. Obr\u00e1zk\u016fm doporu\u010dujeme v\u011bnovat pozornost.<\/p>\n<ul>\n<li><strong><em>Jak pozn\u00e1m, jestli m\u00e1m popsan\u00e9 obr\u00e1zky?<\/em><\/strong>N\u011bkter\u00e9 prohl\u00ed\u017ee\u010de umo\u017e\u0148uj\u00ed zjistit popis obr\u00e1zku z&nbsp;lok\u00e1ln\u00ed nab\u00eddky, kter\u00e1 se objev\u00ed po&nbsp;kliknut\u00ed na obr\u00e1zek pomoc\u00ed prav\u00e9ho tla\u010d\u00edtka my\u0161\u00ed. Nejspolehliv\u011bj\u0161\u00ed kontrola v\u0161ak je pomoc\u00ed kontroly zdrojov\u00e9ho k\u00f3du, kde je t\u0159eba hledat zna\u010dky img a&nbsp;d\u00e1le jestli je v&nbsp;jejich bl\u00edzkosti zna\u010dka alt obsahuj\u00edc\u00ed popis obr\u00e1zku.<\/li>\n<li><em><strong>Jak by m\u011bly b\u00fdt popsan\u00e9 obr\u00e1zky?<\/strong><\/em>Popisy by m\u011bly co nejl\u00e9pe vystihovat obr\u00e1zek.<\/li>\n<li><em><strong>Jak dlouh\u00e9 popisy obr\u00e1zk\u016f bych m\u011bl ps\u00e1t?<\/strong><\/em>Nen\u00ed \u017e\u00e1dn\u00e9 pravidlo, ale doporu\u010duje se ps\u00e1t popisy o&nbsp;d\u00e9lce 3-6 slov. Nevad\u00ed del\u0161\u00ed popis.<\/li>\n<li><em><strong>Jak velk\u00e9 obr\u00e1zky m\u00e1m vkl\u00e1dat do obsahu str\u00e1nek?<\/strong><\/em>Na str\u00e1nce by nikdy nem\u011bly b\u00fdt vlo\u017een\u00e9 obr\u00e1zky v\u011bt\u0161\u00ed ne\u017e 1024x768px. Toto neplat\u00ed o&nbsp;obr\u00e1zc\u00edch, kter\u00e9 se otev\u0159ou samostatn\u011b po&nbsp;kliknut\u00ed na zv\u011bt\u0161en\u00ed obr\u00e1zku.<\/li>\n<li><em><strong>Umo\u017e\u0148uje m\u016fj syst\u00e9m pro spr\u00e1vu obsahu vkl\u00e1dat optimalizovan\u00e9 obr\u00e1zky a&nbsp;dob\u0159e je popsat?<\/strong><\/em>P\u0159ekontrolujte si v&nbsp;administraci str\u00e1nek nebo se zeptejte sv\u00e9ho spr\u00e1vce str\u00e1nek.<\/li>\n<\/ul>\n<\/section>\n<section>\n<div class=\"relative\">\n<div class=\"\" data-type=\"container-content\">\n<section data-type=\"text\">\n<h4 class=\"text-center\">&nbsp;Ot\u00e1zky k&nbsp;obr\u00e1zk\u016fm pro pokro\u010dil\u00fd kurz<\/h4>\n<p class=\"text-center\"><em>Jak doc\u00edl\u00edm p\u0159edn\u00edch m\u00edst v&nbsp;hled\u00e1n\u00ed obr\u00e1zk\u016f na Google?<\/em><\/p>\n<p class=\"text-center\"><em>Jak za\u010dlenit obr\u00e1zky do marketingov\u00e9 strategie?<\/em><\/p>\n<p class=\"text-center\"><em>Jak l\u00e9pe popisovat obr\u00e1zky?<\/em><\/p>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<section>\n<div class=\"relative\">\n<div class=\"\" data-type=\"container-content\">&nbsp;<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<div id=\"obsah-webu\" class=\"tab-pane\">\n<section data-toolbar=\"settings\" data-settings=\"styles\">\n<div class=\"relative\">\n<div class=\"\" data-type=\"container-content\">\n<section data-type=\"text\">\n<h2>Obsah str\u00e1nky&nbsp;(kvalita a&nbsp;d\u00e9lka)<\/h2>\n<ul>\n<li><em><strong>Obsahuj\u00ed str\u00e1nky dob\u0159e \u010diteln\u00fd obsah, kter\u00fd zaujme a&nbsp;vede n\u00e1v\u0161t\u011bvn\u00edka k&nbsp;va\u0161im c\u00edl\u016fm?<\/strong><\/em>Je t\u0159eba d\u00e1t si pozor hlavn\u011b na p\u0159\u00edli\u0161 mal\u00e9 p\u00edsmo, nebo m\u00e1lo kontrastn\u00ed barvu p\u00edsma spl\u00fdvaj\u00edc\u00ed s&nbsp;pozad\u00edm. Samoz\u0159ejmost\u00ed je obsah, kter\u00fd potenci\u00e1ln\u00ed klienty zaujme tak, \u017ee spln\u00ed c\u00edle jako je nap\u0159\u00edklad objedn\u00e1vka.<\/li>\n<li><em><strong>Je obsah strukturovan\u00fd a&nbsp;rozd\u011blen\u00fd na odstavce prolo\u017een\u00fd nadpisy?<\/strong><\/em>L\u00e9pe se \u010dtou krat\u0161\u00ed a&nbsp;u\u017e\u0161\u00ed bloky textu. Nadpisy zv\u00fd\u0161\u00ed celkovou p\u0159ehlednost.<\/li>\n<li><em><strong>Obsahuj\u00ed str\u00e1nky unik\u00e1tn\u00ed obsah?<\/strong><\/em>Webov\u00e9 str\u00e1nky by v\u017edy m\u011bly obsahovat origin\u00e1ln\u00ed obsah, to znamen\u00e1, \u017ee nen\u00ed dobr\u00e9 texty kop\u00edrovat. V&nbsp;p\u0159\u00edpad\u011b kop\u00edrov\u00e1n\u00ed je dobr\u00e9 uv\u00e9st zdroj.<\/li>\n<li><em><strong>Obsahuje text kl\u00ed\u010dov\u00e1 slova?<\/strong><\/em>Pokud chceme b\u00fdt k&nbsp;nalezen\u00ed na ur\u010dit\u00e1 kl\u00ed\u010dov\u00e1 slova, v\u00fdrazn\u011b si uleh\u010d\u00edme pr\u00e1ci, pokud slova uvedeme do obsahu str\u00e1nek.<\/li>\n<li><em><strong>Jak\u00e1 hustota kl\u00ed\u010dov\u00fdch slov je ta prav\u00e1?<\/strong><\/em>Moment\u00e1ln\u011b doporu\u010dujeme naprostou p\u0159irozenost. M\u00e1me vyzkou\u0161eno, \u017ee m\u00e9n\u011b je v\u00edce. To znamen\u00e1, po&nbsp;sn\u00ed\u017een\u00ed opakov\u00e1n\u00ed jsou u&nbsp;n\u011bkter\u00fdch str\u00e1nek v\u00fdsledky lep\u0161\u00ed. Z\u00e1le\u017e\u00ed na um\u00edst\u011bn\u00ed v&nbsp;textu.<\/li>\n<li><em><strong>Umo\u017e\u0148uje syst\u00e9m pro spr\u00e1vu obsahu pohodln\u011b tvo\u0159it a&nbsp;form\u00e1tovat obsah?<\/strong><\/em>P\u0159ekontrolujte si v&nbsp;administraci str\u00e1nek nebo se zeptejte sv\u00e9ho spr\u00e1vce str\u00e1nek.<\/li>\n<li><strong><strong><em>Je obsah str\u00e1nky um\u00edst\u011bn spr\u00e1vn\u011b ve zna\u010dk\u00e1ch?<\/em><\/strong><\/strong>Doporu\u010dujeme, aby obsah byl um\u00edst\u011bn ve spr\u00e1vn\u00fdch strukturov\u00fdch zna\u010dk\u00e1ch podle HTML5. Kontrolu provedeme pomoc\u00ed zobrazen\u00ed zdrojov\u00e9ho k\u00f3du str\u00e1nky.<\/li>\n<li><em><strong>Umo\u017e\u0148uje syst\u00e9m pro spr\u00e1vu obsahu form\u00e1tovat obsah pomoc\u00ed p\u0159ednastaven\u00fdch styl\u016f?<\/strong><\/em>V p\u0159\u00edpad\u011b pou\u017eit\u00ed p\u0159ednastaven\u00fdch styl\u016f v\u00fdrazn\u011b zrychl\u00edte zm\u011bnu vzhledu webov\u00fdch str\u00e1nek. Znamen\u00e1 to nap\u0159\u00edklad v\u00fdrazn\u011bj\u0161\u00ed p\u00edsmo ozna\u010dit pomoc\u00ed stylu pro zv\u00fdrazn\u011bn\u00ed ne\u017e ru\u010dn\u011b zv\u011bt\u0161ovat p\u0159\u00edpadn\u011b obarvovat p\u00edsmo. Ru\u010dn\u00ed zm\u011bna bude v&nbsp;budoucnu znamenat nutnost proj\u00edt v\u0161echny str\u00e1nky a&nbsp;p\u0159izp\u016fsobit obsah nov\u00e9mu vzhledu. V&nbsp;p\u0159\u00edpad\u011b pou\u017eit\u00ed stylu zm\u011bn\u00edte form\u00e1tov\u00e1n\u00ed najednou z&nbsp;jednoho m\u00edsta.<\/li>\n<li><em><strong>Jak\u00fd dal\u0161\u00ed obsah doporu\u010dujete?<\/strong><\/em>\n<p>Doporu\u010dujeme ka\u017ed\u00fd <a href=\"https:\/\/www.antstudio.cz\/sprava-obsahu-a-plneni\">obsah<\/a>, kter\u00fd zaujme n\u00e1v\u0161t\u011bvn\u00edky a&nbsp;povede ke spln\u011bn\u00ed va\u0161ich c\u00edl\u016f. Velmi \u010dasto b\u00fdv\u00e1 vyu\u017e\u00edv\u00e1n tento obsah: Videa, formul\u00e1\u0159e, kalkul\u00e1tory, grafy a&nbsp;dal\u0161\u00ed.<\/li>\n<\/ul>\n<\/section>\n<section>\n<div class=\"relative\">\n<div class=\"\" data-type=\"container-content\">\n<section data-type=\"text\">\n<h4 class=\"text-center\">&nbsp;Ot\u00e1zky k&nbsp;nadpis\u016fm&nbsp;pro pokro\u010dil\u00fd kurz<\/h4>\n<p class=\"text-center\"><em>Jak velk\u00fd vliv m\u00e1 pou\u017eit\u00ed H1 na v\u00fdsledky hled\u00e1n\u00ed?<\/em><\/p>\n<p class=\"text-center\"><em>Jak pou\u017e\u00edvat H2 p\u0159i&nbsp;n\u00e1vrhu \/ kontrole webov\u00fdch str\u00e1nek?<\/em><\/p>\n<p class=\"text-center\"><em>Jak doporu\u010dujete ps\u00e1t nadpisy str\u00e1nek?<\/em><\/p>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<div id=\"nadpisy\" class=\"tab-pane\">\n<section data-toolbar=\"settings\" data-settings=\"styles\">\n<div class=\"relative\">\n<div class=\"\" data-type=\"container-content\">\n<section data-type=\"text\">\n<h2>Nadpisy<\/h2>\n<h3>Nadpis H1<\/h3>\n<p>Hlavn\u00ed nadpis str\u00e1nky. Doporu\u010dujeme kontrolu ve zdrojov\u00e9m k\u00f3du str\u00e1nky. Zna\u010dka nemus\u00ed b\u00fdt uvedena za ka\u017edou cenu, ale sp\u00ed\u0161e jej\u00ed pou\u017e\u00edv\u00e1n\u00ed doporu\u010dujeme.<\/p>\n<ul>\n<li><em><em><strong>Je zna\u010dka (p\u00e1r zna\u010dek) obsa\u017eena ve zdrojov\u00e9m k\u00f3du jen jednou?&nbsp;<\/strong><\/em><\/em><br \/>\nNadpis H1 by m\u011bl b\u00fdt pou\u017eit v\u017edy jen jednou.<\/li>\n<li><em><strong>Odpov\u00edd\u00e1 nadpis obsa\u017een\u00fd v&nbsp;t\u011bchto zna\u010dk\u00e1ch nev\u00fdrazn\u011bj\u0161\u00edmu (barevn\u011b, velikostn\u011b) nadpisu na str\u00e1nce, tak jak jej vid\u00ed n\u00e1v\u0161t\u011bvn\u00edci?<\/strong><\/em>Doporu\u010duje se p\u00edsmo pou\u017eit\u00e9 pro zobrazen\u00ed H1 nejv\u011bt\u0161\u00ed a&nbsp;maxim\u00e1ln\u011b kontrastn\u00ed.<\/li>\n<li><em><strong>Umo\u017e\u0148uje syst\u00e9m pro spr\u00e1vu obsahu zamezen\u00ed v\u00edcen\u00e1sobn\u00e9ho pou\u017eit\u00ed tohoto nadpisu?<\/strong><\/em>Redak\u010dn\u00ed syst\u00e9m by nem\u011bl dovolit pou\u017e\u00edt H1 v\u00edce ne\u017e jednou na str\u00e1nce.<\/li>\n<\/ul>\n<h3>Nadpis H2<\/h3>\n<p>Podobn\u011b jako v\u00fd\u0161e u&nbsp;zna\u010dky H1. Pop\u00ed\u0161eme hlavn\u011b rozd\u00edly:<\/p>\n<ul>\n<li><em><strong>Mohu nadpis H2 pou\u017e\u00edt v\u00edcekr\u00e1t?<\/strong><\/em>Ano, zna\u010dky H2 je mo\u017en\u00e9 pou\u017e\u00edt v\u00edcekr\u00e1t.<\/li>\n<li><em><strong>M\u00e1 velk\u00fd vliv pou\u017eit\u00ed kl\u00ed\u010dov\u00fdch slov H2?<\/strong><\/em>V porovn\u00e1n\u00ed s&nbsp;jin\u00fdmi vlivy m\u016f\u017ee b\u00fdt vliv kl\u00ed\u010dov\u00fdch slov v&nbsp;H2 zanedbateln\u00fd.<\/li>\n<\/ul>\n<\/section>\n<section>\n<div class=\"relative\">\n<div class=\"\" data-type=\"container-content\">\n<section data-type=\"text\">\n<h4 class=\"text-center\">&nbsp;Ot\u00e1zky k&nbsp;nadpis\u016fm&nbsp;pro pokro\u010dil\u00fd kurz<\/h4>\n<p class=\"text-center\"><em>Jak velk\u00fd vliv m\u00e1 pou\u017eit\u00ed H1 na v\u00fdsledky hled\u00e1n\u00ed?<\/em><\/p>\n<p class=\"text-center\"><em>Jak pou\u017e\u00edvat H2 p\u0159i&nbsp;n\u00e1vrhu \/ kontrole webov\u00fdch str\u00e1nek?<\/em><\/p>\n<p class=\"text-center\"><em>Jak doporu\u010dujete ps\u00e1t nadpisy str\u00e1nek?<\/em><\/p>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<div id=\"mapa\" class=\"tab-pane\">\n<section data-toolbar=\"settings\" data-settings=\"styles\">\n<div class=\"relative\">\n<div class=\"\" data-type=\"container-content\">\n<section data-type=\"text\">\n<h2>Mapa str\u00e1nek<\/h2>\n<ul>\n<li><em><strong>Mus\u00edm m\u00edt mapu str\u00e1nek?<\/strong><\/em>Mapa str\u00e1nek je obecn\u011b doporu\u010dov\u00e1na, ale m\u00e1me vyzkou\u0161eno, \u017ee u&nbsp;web\u016f mal\u00e9ho rozsahu s&nbsp;p\u0159ehlednou strukturou nen\u00ed t\u0159eba mapu webu tvo\u0159it. Kdy\u017e ji\u017e mapu str\u00e1nek vytvo\u0159\u00edte, d\u016fle\u017eit\u00e9 je, aby byla aktu\u00e1ln\u00ed.<\/li>\n<li><em><strong>Jak\u00e9 formy m\u016f\u017ee m\u00edt mapa str\u00e1nek?<\/strong><\/em>Mapa str\u00e1nek m\u016f\u017ee b\u00fdt bu\u010f ve form\u00e1tu html za\u0159azen\u00e1 v&nbsp;b\u011b\u017en\u00e9 struktu\u0159e webu nebo ve form\u00e1tu XML jako soubor Sitemap.<\/li>\n<\/ul>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<div id=\"pristupnost\" class=\"tab-pane\">\n<section data-toolbar=\"settings\" data-settings=\"styles\">\n<div class=\"relative\">\n<div class=\"\" data-type=\"container-content\">\n<section data-type=\"text\">\n<h2>Obecn\u011b funk\u010dnost a&nbsp;p\u0159\u00edstupnost webu<\/h2>\n<p>Web by m\u011bl b\u00fdt p\u0159\u00edstupn\u00fd ve v\u0161ech b\u011b\u017en\u00fdch prohl\u00ed\u017ee\u010d\u00edch a&nbsp;v&nbsp;maximu za\u0159\u00edzen\u00ed.<\/p>\n<ul>\n<li><em><strong>Str\u00e1nky se nezobrazuj\u00ed spr\u00e1vn\u011b v&nbsp;IE6, co s&nbsp;t\u00edm?<\/strong><\/em>Prohl\u00ed\u017ee\u010d IE6 m\u00e1 ji\u017e tak mal\u00e9 zastoupen\u00ed, \u017ee nen\u00ed t\u0159eba opravu prov\u00e1d\u011bt. Mnoho vlastnost\u00ed v&nbsp;tomto prohl\u00ed\u017ee\u010di ani opravit nelze nebo by n\u00e1klady byly p\u0159\u00edli\u0161 vysok\u00e9.<\/li>\n<li><em><strong>Str\u00e1nky se spr\u00e1vn\u011b nezobrazuj\u00ed v&nbsp;IE7, co s&nbsp;t\u00edm?<\/strong><\/em>Obecn\u011b IE7 ji\u017e nen\u00ed hlavn\u00edmi hr\u00e1\u010di podporov\u00e1n, p\u0159esto zde doporu\u010dujeme umo\u017enit alespo\u0148 z\u00e1kladn\u00ed prohl\u00e9dnut\u00ed str\u00e1nek bez trv\u00e1n\u00ed na p\u0159esn\u00e9m zobrazen\u00ed.<\/li>\n<li><em><strong>M\u00e1m si nechat p\u0159ipravit mobiln\u00ed verzi str\u00e1nek?<\/strong><\/em>Doporu\u010dujeme m\u00edt responzivn\u00ed webovou prezentaci a&nbsp;p\u0159izp\u016fsobenou pro mobiln\u00ed telefony. N\u00e1v\u0161t\u011bvnost z&nbsp;mobiln\u00edch telefon\u016f st\u00e1le roste a&nbsp;je \u010d\u00edm d\u00e1l t\u00edm d\u016fle\u017eit\u011bj\u0161\u00ed.<\/li>\n<li><em><strong>P\u0159i kontrole str\u00e1nek mi hl\u00e1s\u00ed, \u017ee str\u00e1nka nen\u00ed validn\u00ed a&nbsp;obsahuje chyby.<\/strong><\/em>Dnes ji\u017e validita nen\u00ed nutn\u00e1 a&nbsp;pokud se pod\u00edv\u00e1te na n\u011bkter\u00e9 weby spole\u010dnosti Google, Apple atd. zjist\u00edte, \u017ee ani tyto \u00fasp\u011b\u0161n\u00e9 weby nejsou validn\u00ed. D\u0159\u00edve byla validita vy\u017eadov\u00e1na kv\u016fli spr\u00e1vn\u00e9mu na\u010dten\u00ed robotem vyhled\u00e1va\u010de, ale ten si dnes porad\u00ed t\u00e9m\u011b\u0159 s&nbsp;jak\u00fdmkoliv k\u00f3dem. Doporu\u010dujeme tvo\u0159it validn\u00ed weby, ale nen\u00ed nutn\u00e9 je zcela validn\u00ed udr\u017eovat. Je velmi pravd\u011bpodobn\u00e9, \u017ee si p\u0159i&nbsp;spr\u00e1v\u011b sami zanesete do k\u00f3du drobn\u00e9 chyby, kter\u00e9 na v\u00fdsledky webu nebudou m\u00edt \u017e\u00e1dn\u00fd vliv.<\/li>\n<li><strong>Je str\u00e1nka indexovateln\u00e1 vyhled\u00e1va\u010di?<\/strong><br \/>\nV\u0161echny str\u00e1nky, kter\u00e9 se maj\u00ed indexovat mus\u00ed m\u00edt povolenou indexaci (zobrazen\u00ed ve v\u00fdsled\u00edch vyhled\u00e1n\u00ed) a&nbsp;m\u00edt&nbsp;na str\u00e1nce pr\u016fchoz\u00ed odkazy pro roboty. Zkontrolujte si, \u017ee na str\u00e1nce je v&nbsp;hlavi\u010dce nastaveno: <em>meta name=&#8220;robots&#8220; content=&#8220;index,follow&#8220;<\/em>, pokud tam nen\u00ed nic, tak se roboti \u0159\u00edd\u00ed podle pravidla &#8211;&nbsp;co nen\u00ed z\u00e1k\u00e1z\u00e1no je povoleno. V&nbsp;p\u0159\u00edpad\u011b&nbsp; meta name=&#8220;robots&#8220; content=&#8220;noindex, nofollow&#8220; se str\u00e1nka ve vyhled\u00e1va\u010d\u00edch nezobraz\u00ed v\u016fbec. Kontrolu zdali se str\u00e1nka indexuje&nbsp;m\u016f\u017eete prov\u00e9st p\u0159es zad\u00e1n\u00ed oper\u00e1toru site:nazevdomeny.cz do vyhled\u00e1va\u010de nebo p\u0159es n\u00e1stroje Google search console \u010di&nbsp;Seznam webmaster tool.<\/li>\n<li><strong>Umo\u017e\u0148ujete robot\u016fm webovou str\u00e1nku proch\u00e1zet?<\/strong><br \/>\nV&nbsp;souboru robots.txt, kter\u00fd se nach\u00e1z\u00ed na url adrese: nazevdomeny.cz\/robots.txt m\u016f\u017eete zak\u00e1zat proch\u00e1zen\u00ed n\u011bkter\u00fdch \u010d\u00e1st\u00ed webu. Zkontrolujte, \u017ee jim nezakazujete proch\u00e1zet cel\u00fd web (User-agent: * Disallow: \/).<\/li>\n<li><b id=\"docs-internal-guid-60e533e0-7fff-dc57-998f-51c1679528d3\">Je web p\u0159izp\u016fsoben\u00fd pro zobrazen\u00ed na mobilech?<\/b><br \/>\nPomoc\u00ed n\u00e1stroje Google Search Console v&nbsp;z\u00e1lo\u017ece ,,Core Web Vitals\u2019\u2019 m\u016f\u017eeme zjistit p\u0159\u00edpadn\u00e9 probl\u00e9my s&nbsp;responzivitou a&nbsp;informace o&nbsp;d\u016fle\u017eitosti z&nbsp;d\u016fvodu mobile first indexu.<\/li>\n<li><b id=\"docs-internal-guid-c8b264fc-7fff-3315-a827-fc07db8e4bd4\">Pro\u010d je d\u016fle\u017eit\u00e9 m\u00edt webovou prezentaci responzivn\u00ed?<\/b><br \/>\nV<b>&nbsp;<\/b>dne\u0161n\u00ed dob\u011b maj\u00ed webov\u00e9 str\u00e1nky nebo e-shopy n\u00e1v\u0161t\u011bvnost z&nbsp;mobiln\u00edch za\u0159\u00edzen\u00ed v\u011bt\u0161\u00ed ne\u017e z&nbsp;klasick\u00e9ho po\u010d\u00edta\u010de, proto doporu\u010dujeme v\u017edy ov\u011b\u0159it a&nbsp;navrhovat str\u00e1nky s&nbsp;ohledem na tzv.&nbsp;mobile first. Obecn\u011b tak plat\u00ed, \u017ee v\u00edce ne\u017e polovina \u00fasp\u011bchu va\u0161ich nov\u00fdch webov\u00fdch str\u00e1nek bude z\u00e1le\u017eet na tom, jak dob\u0159e a&nbsp;rychle se budou zobrazovat pr\u00e1v\u011b na telefonech.<\/li>\n<\/ul>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<div id=\"socialni-propojenost\" class=\"tab-pane\">\n<section data-toolbar=\"settings\" data-settings=\"styles\">\n<div class=\"relative\">\n<div class=\"is-over\" data-type=\"container-content\">\n<section data-type=\"component-text\">\n<h2>Soci\u00e1ln\u00ed propojenost<\/h2>\n<p>V p\u0159\u00edpad\u011b spr\u00e1vn\u00e9ho pou\u017eit\u00ed m\u016f\u017ee b\u00fdt p\u0159\u00ednos mnohem siln\u011bj\u0161\u00ed ne\u017e v\u0161echny ostatn\u00ed faktory na str\u00e1nk\u00e1ch dohromady.<\/p>\n<ul>\n<li><em><strong>Jak\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b se v&nbsp;\u010cR nej\u010dast\u011bji nasazuj\u00ed?<\/strong><\/em>Facebook, Instagram,&nbsp;LinkedIn, Twitter.<\/li>\n<li><em><strong>Jak\u00e1 tla\u010d\u00edtka se nej\u010dast\u011bji nasazuj\u00ed?<\/strong><\/em>Like, tweet, sd\u00edlet a&nbsp;koment\u00e1\u0159e.<\/li>\n<li><em><strong>Umo\u017e\u0148uje syst\u00e9m pro spr\u00e1vu webu p\u0159idat na zvolen\u00e9 str\u00e1nky soci\u00e1ln\u00ed tla\u010d\u00edtka?<\/strong><\/em>P\u0159ekontrolujte si v&nbsp;administraci str\u00e1nek nebo se zeptejte sv\u00e9ho spr\u00e1vce str\u00e1nek.<\/li>\n<\/ul>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<div id=\"rychlost\" class=\"tab-pane\">\n<section data-toolbar=\"settings\" data-settings=\"styles\">\n<div class=\"relative\">\n<div class=\"\" data-type=\"container-content\">\n<section data-type=\"component-text\">\n<h2>Rychlost<\/h2>\n<ul>\n<li><strong><em>Pro\u010d je d\u016fle\u017eit\u00e9 m\u00edt rychl\u00fd web?<\/em><\/strong>Rychlost webu je opravdu velmi d\u016fle\u017eit\u00e1. Jedn\u00e1 se o&nbsp;hodnot\u00edc\u00ed faktor pro Google, z\u00e1rove\u0148 pom\u00e1h\u00e1 u&nbsp;spr\u00e1vn\u00e9 indexace velk\u00fdch e-shop\u016f, ale ne jen to, tak\u00e9 ovliv\u0148uje n\u00e1v\u0161t\u011bvn\u00edka, jestli na dan\u00e9m webu z\u016fstane \u010di&nbsp;odejde. Pokud se str\u00e1nka, na kterou klikne rychle na\u010dte, je v\u011bt\u0161\u00ed \u0161ance, \u017ee na webu z\u016fstane, projde v\u00edce str\u00e1nek a&nbsp;nakonec provede konverzi.<\/li>\n<li><em><b id=\"docs-internal-guid-9ecc3a75-7fff-5b82-d8ad-d92ca74ff811\">Je v\u00e1\u0161 web dostate\u010dn\u011b rychl\u00fd?<\/b><\/em><br \/>\n<u>Google Analytics<\/u><br \/>\nUmo\u017e\u0148uje sledov\u00e1n\u00ed technick\u00fdch dat jako pr\u016fm\u011brn\u00e9 doby na\u010d\u00edt\u00e1n\u00ed str\u00e1nky, p\u0159ipojen\u00ed k&nbsp;serveru, odezvy serveru a&nbsp;stahov\u00e1n\u00ed str\u00e1nky v&nbsp;sekund\u00e1ch.<\/p>\n<p><u>Google Search Console<\/u><br \/>\nV&nbsp;tomto n\u00e1stroji m\u016f\u017eeme sledovat probl\u00e9my s&nbsp;rychlost\u00ed p\u0159es mobiln\u00ed telefony a&nbsp;po\u010d\u00edta\u010d. Nalezneme zde p\u0159ehled \u0161patn\u00fdch a&nbsp;dobr\u00fdch v\u00fdsledk\u016f URL adres a&nbsp;tak\u00e9 p\u0159ehled t\u011bch, kter\u00e9 je t\u0159eba vylep\u0161it.<\/p>\n<p>Oba n\u00e1stroje mus\u00edte m\u00edt vytvo\u0159en\u00e9. Existuje v\u0161ak \u0159ada dal\u0161\u00edch<b> <a href=\"https:\/\/www.antstudio.cz\/blog\/tipy-pro-zrychleni-nacitani-stranek\/#nastroje\">n\u00e1stroj\u016f pro m\u011b\u0159en\u00ed rychlosti<\/a> <\/b>kam sta\u010d\u00ed <strong>pouze vlo\u017eit url adresu va\u0161\u00ed webov\u00e9 prezentace<\/strong>.<\/li>\n<li><b><b><em><b id=\"docs-internal-guid-e57617ab-7fff-a8a5-5f4a-0dba85af5830\">Jak ovlivnit rychlost webu?<\/b><\/em> <\/b><\/b><br \/>\n<u>Existuje n\u011bkolik faktor\u016f, jak m\u016f\u017eeme ovlivnit rychlost webu:<\/u><br \/>\n&#8211; minifikace velk\u00fdch obr\u00e1zk\u016f<br \/>\n&#8211; sjednocen\u00ed css, js soubor\u016f<br \/>\n&#8211; rychlost serveru<br \/>\n&#8211; nasazen\u00ed cache pam\u011bti<br \/>\n&#8211; nasazen\u00ed amp pro mobiln\u00ed verzi<\/p>\n<p>Tipy pro<b><a href=\"https:\/\/www.antstudio.cz\/blog\/tipy-pro-zrychleni-nacitani-stranek\/\"> zrychlen\u00ed na\u010d\u00edt\u00e1n\u00ed webov\u00fdch str\u00e1nek<\/a> <\/b>detailn\u011bji rozepsan\u00e9.<\/li>\n<\/ul>\n<p dir=\"ltr\" role=\"presentation\">&nbsp;<\/p>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<section>\n<div class=\"relative content-inset stripe stripe-graylight bgLine bgLine--4 is-main\">\n<div class=\"\" data-type=\"container-content\">\n<section data-type=\"text\">\n<h3>Jak\u00e9 faktory neovliv\u0148uj\u00ed v\u00fdsledky hled\u00e1n\u00ed nebo mohou str\u00e1nky naopak po\u0161kodit?<\/h3>\n<h4>Faktory po\u0161kozuj\u00edc\u00ed str\u00e1nky od nejhor\u0161\u00edho po&nbsp;m\u00e9n\u011b d\u016fle\u017eit\u00e9<\/h4>\n<ul>\n<li>D\u00e9lka odezvy str\u00e1nek v&nbsp;sekund\u00e1ch.<\/li>\n<li>Absence mobiln\u00ed verze str\u00e1nek.<\/li>\n<li>Absence SSL certifik\u00e1tu (https).<\/li>\n<li>P\u0159\u00edli\u0161 dlouh\u00e9 adresy (URL) str\u00e1nek.<\/li>\n<li>P\u0159\u00edli\u0161 dlouh\u00fd n\u00e1zev dom\u00e9ny (v\u010detn\u011b vyu\u017eit\u00ed subdom\u00e9n).<\/li>\n<li>P\u0159\u00edli\u0161n\u00e9 pou\u017e\u00edv\u00e1n\u00ed poml\u010dek v&nbsp;adrese (URL) str\u00e1nky nebo dom\u00e9n\u011b.<\/li>\n<li>P\u0159\u00edli\u0161 dlouh\u00fd titulek.<\/li>\n<li>\u010c\u00edsla v&nbsp;dom\u00e9n\u011b. Nap\u0159\u00edklad: firma123.cz.<\/li>\n<li>P\u0159\u00edli\u0161 mnoho vide\u00ed na str\u00e1nce.<\/li>\n<li>P\u0159\u00edli\u0161 slo\u017eit\u00e1 (hlubok\u00e1) struktura str\u00e1nek. \/adresar1\/adresar11\/adresera111\/ a&nbsp;dal\u0161\u00ed.<\/li>\n<li>P\u0159\u00edli\u0161 velk\u00e9 obr\u00e1zky.<\/li>\n<\/ul>\n<h4>Faktory, kter\u00e9 p\u0159\u00edli\u0161 neovliv\u0148uj\u00ed v\u00fdsledky str\u00e1nek<\/h4>\n<ul>\n<li>Kl\u00ed\u010dov\u00e1 slova v&nbsp;nadpisech H3 a&nbsp;H4 a&nbsp;vy\u0161\u0161\u00edch.<\/li>\n<li>Plocha obr\u00e1zk\u016f na str\u00e1nce.<\/li>\n<\/ul>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<section>\n<div class=\"relative content-inset stripe  is-main\">\n<div class=\"\" data-type=\"container-content\">\n<section data-type=\"text\">\n<h2>Mal\u00e9 shrnut\u00ed na z\u00e1v\u011br<\/h2>\n<p>P\u0159ipravujete \/ pln\u00edte webov\u00e9 str\u00e1nky? Na co si d\u00e1t pozor p\u0159i&nbsp;pln\u011bn\u00ed obsahu:<\/p>\n<ul>\n<li><em>Je struktura navr\u017eena podle anal\u00fdzy kl\u00ed\u010dov\u00fdch slov?<\/em>\n<ul>\n<li><em>Jsou n\u00e1zvy str\u00e1nek, nadpisy a&nbsp;obsah str\u00e1nek navr\u017een\u00e9 podle anal\u00fdzy kl\u00ed\u010dov\u00fdch slov a&nbsp;n\u00e1sleduj\u00edc\u00edho n\u00e1vrhu struktury?<\/em><\/li>\n<\/ul>\n<\/li>\n<li><em>Popsali jste spr\u00e1vn\u011b v\u0161echny vlo\u017een\u00e9 obr\u00e1zky?<\/em><\/li>\n<li><em>M\u00e1te spr\u00e1vn\u011b adresy (URL) str\u00e1nek?<\/em><\/li>\n<li><em>Nejsou adresy (URL) str\u00e1nek p\u0159\u00edli\u0161 dlouh\u00e9 a&nbsp;slo\u017eit\u00e9?<\/em><\/li>\n<li><em>Nen\u00ed v&nbsp;adrese (URL) str\u00e1nek p\u0159\u00edli\u0161 mnoho poml\u010dek (-) nebo lom\u00edtek (\/)?<\/em><\/li>\n<li><em>Jsou adresy (URL) bez \u010d\u00edsel?<\/em><\/li>\n<li><em>Jsou v\u0161echny str\u00e1nky propojen\u00e9 s&nbsp;d\u016frazem na propojen\u00ed z&nbsp;obsahu str\u00e1nek?<\/em><\/li>\n<li><em>M\u00e1te vypln\u011bn\u00e9 descriptions (popisky) str\u00e1nek?<\/em><\/li>\n<li><em>Bylo by mo\u017en\u00e9 vytvo\u0159it l\u00e1kav\u011bj\u0161\u00ed titulky?<\/em><\/li>\n<li><em>Vedeme obsahem n\u00e1v\u0161t\u011bvn\u00edka k&nbsp;c\u00edl\u016fm? (kontakty, popt\u00e1vka, objedn\u00e1vka)<\/em><\/li>\n<li><em>Nena\u010d\u00edtaj\u00ed se str\u00e1nky p\u0159\u00edli\u0161 pomalu?<\/em><\/li>\n<li><em>Jsou nasazeny statistiky Google Analytics?<\/em><\/li>\n<li><em>Je pot\u0159eba mapa str\u00e1nek?<\/em><\/li>\n<\/ul>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<section>\n<div class=\"relative content-inset stripe stripe-graylight bgLine bgLine--4 is-main\">\n<div class=\"\" data-type=\"container-content\">\n<section data-type=\"component-text\">\n<h2 class=\"text-center\">Off-Page faktory<\/h2>\n<h4 class=\"text-center\">D\u016fle\u017eit\u00e9 faktory &#8222;mimo&#8220; webovou prezentaci<\/h4>\n<p>Jedn\u00e1 se o&nbsp;vlastnosti, kter\u00e9 nejsou p\u0159\u00edmo obsa\u017een\u00e9 na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch.<\/p>\n<p>Off-page faktory jsou h\u016f\u0159e ovlivniteln\u00e9 ne\u017e On-page faktory, ale o&nbsp;to maj\u00ed pro vyhled\u00e1va\u010de v\u011bt\u0161\u00ed v\u00e1hu a&nbsp;doporu\u010dujeme se zam\u011b\u0159ovat i&nbsp;na n\u011b.<\/p>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<section>\n<div class=\"relative is-main\">\n<div class=\"\" data-type=\"container-content\">\n<section data-type=\"component-tabs\" data-title=\"Z\u00e1lo\u017eky\">\n<div class=\"tabs-wrapper\">\n<ul class=\"nav nav-tabs\">\n<li class=\"active\"><a class=\"active\" href=\"#zpetne-odkazy\" data-toggle=\"tab\">Zp\u011btn\u00e9 odkazy<\/a><\/li>\n<li class=\"\"><a class=\"\" href=\"#zminky-na-socalnich-sitich\" data-toggle=\"tab\">Zm\u00ednky na soc\u00e1ln\u00edch s\u00edt\u00edch<\/a><\/li>\n<li class=\"\"><a class=\"\" href=\"#lokalni-zapisy\" data-toggle=\"tab\">Lok\u00e1ln\u00ed z\u00e1pisy<\/a><\/li>\n<\/ul>\n<div class=\"tab-content\">\n<div id=\"zpetne-odkazy\" class=\"tab-pane active\">\n<section data-toolbar=\"settings\" data-settings=\"styles\">\n<div class=\"relative\">\n<div class=\"row\">\n<div class=\"col-sm-12\" data-type=\"container-content\">\n<section data-type=\"text\">\n<h2>Zp\u011btn\u00e9 odkazy (odkazov\u00e9 portfolio)<\/h2>\n<p>Nejd\u016fle\u017eit\u011bj\u0161\u00ed z&nbsp;Off-page faktor\u016f je linkbuilding =&nbsp;budov\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f a&nbsp;odkazov\u00e9ho portfolia. \u010c\u00edm v\u00edce kvalitn\u00edch a&nbsp;relevantn\u00edch zp\u011btn\u00fdch odkaz\u016f vede na webovou prezentaci, tak t\u00edm je l\u00e9pe hodnocena vyhled\u00e1va\u010di.<\/p>\n<ul>\n<li><em><strong>Vedou n\u011bjak\u00e9 zp\u011btn\u00e9 odkazy na va\u0161i webovou prezentaci?<\/strong><\/em>Kontrolu m\u016f\u017eete prov\u00e9st v&nbsp;n\u00e1stroji Google Search Console v&nbsp;sekci Odkazy.<\/li>\n<li><strong><em>Jsou zp\u011btn\u00e9 odkazy kvalitn\u00ed a&nbsp;relevantn\u00ed?<\/em><\/strong>Pomoc\u00ed n\u00e1stroje Ahref nebo Majestic zjist\u00edte kvalitu zp\u011btn\u00fdch odkaz\u016f. Nen\u00ed d\u016fle\u017eit\u00e1 jen kvantita, ale i&nbsp;kvalita zp\u011btn\u00fdch odkaz\u016f. Z&nbsp;\u010dim kvalitn\u011bj\u0161\u00ed dom\u00e9ny a&nbsp;relevantn\u011bj\u0161\u00ed va\u0161emu druhu podnik\u00e1n\u00ed, tak t\u00edm vy\u0161\u0161\u00ed kvalita.<\/li>\n<li><em><strong>Maj\u00ed zp\u011btn\u00e9&nbsp;odkazy spr\u00e1vn\u00fd anchor text?<\/strong><\/em>Anchor text jsou slova tvo\u0159\u00edc\u00ed zp\u011btn\u00fd odkaz. T\u00edmto d\u00e1v\u00e1me u\u017eivateli v\u011bd\u011bt jak\u00fd obsah se u\u017eivateli na str\u00e1nce zobraz\u00ed. Spr\u00e1vn\u00fd anchor text zvy\u0161uje relevanci&nbsp;str\u00e1nky, na kterou vede a&nbsp;posiluje kl\u00ed\u010dov\u00e1 slova.<\/li>\n<li><em><strong>Pln\u00ed zp\u011btn\u00e9 odkazy konverze?<\/strong><\/em>V Google Analytics m\u016f\u017eete pomoc\u00ed m\u011b\u0159en\u00ed c\u00edl\u016f zjistit, zdali n\u00e1v\u0161t\u011bvnost ze zp\u011btn\u00fdch odkaz\u016f (u\u017eivatel\u00e9) pln\u00ed c\u00edle webov\u00e9 prezentace a&nbsp;t\u00edm v\u00e1m p\u0159in\u00e1\u0161ej\u00ed zisk.<\/li>\n<\/ul>\n<\/section>\n<section>\n<div class=\"relative\">\n<div class=\"\" data-type=\"container-content\">\n<section data-type=\"component-text\" data-title=\"Citace\">\n<h4 class=\"text-center\">&nbsp;Ot\u00e1zky k&nbsp;titulku pro pokro\u010dil\u00fd kurz<\/h4>\n<p class=\"text-center\"><em>Jak\u00e9 jsou strategie z\u00edsk\u00e1v\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f?<\/em><\/p>\n<p class=\"text-center\"><em>Kde se dozv\u00edm v\u00edce ov\u011b\u0159en\u00fdch informac\u00ed?&nbsp;<\/em><\/p>\n<p class=\"text-center\"><em>Jak m\u00e1m ps\u00e1t anchor textyt?<\/em><\/p>\n<p class=\"text-center\"><em>Jak se distancuji od nekvalitn\u00edch zp\u011btn\u00fdch odkaz\u016f?<\/em><\/p>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<div id=\"zminky-na-socalnich-sitich\" class=\"tab-pane\">\n<section data-toolbar=\"settings\" data-settings=\"styles\">\n<div class=\"relative\">\n<div class=\"row\">\n<div class=\"col-sm-12\" data-type=\"container-content\">\n<section data-type=\"text\">\n<h2>Zm\u00ednky na soci\u00e1ln\u00edch s\u00edt\u00edch<\/h2>\n<p>Vyhled\u00e1va\u010de si v\u0161\u00edmaj\u00ed jak moc se o&nbsp;webov\u00e9 prezentaci mluv\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch. Google se od tohoto distancuje a&nbsp;tvrd\u00ed, \u017ee tyto sign\u00e1ly nejsou zahrnuty v&nbsp;algoritmech, ale existuje n\u011bkolik studi\u00ed, kter\u00e9 prokazuj\u00ed jejich \u00fa\u010dinnost. Z\u00e1rove\u0148 se p\u0159\u00edsp\u011bvky ze soci\u00e1ln\u00edch s\u00edt\u00ed mohou p\u0159\u00edmo zobrazovat ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.<\/p>\n<ul>\n<li><em><strong>Jste na v\u0161ech soci\u00e1ln\u00edch s\u00edt\u00edch?<\/strong><\/em>Doporu\u010dujeme b\u00fdt na Facebooku, Instagramu, Youtube a&nbsp;Twitteru.<\/li>\n<li><em><strong>M\u00e1te na webu napojen\u00fd Open Graph protokol?<\/strong><\/em>Viz. On-page faktory. Jedn\u00e1 se o&nbsp;protokol, kter\u00fd umo\u017e\u0148uje nastavit vizu\u00e1ln\u00ed n\u00e1hled webov\u00e9 prezentace.<\/li>\n<li><em><strong>Umo\u017e\u0148ujete lidem snadno sd\u00edlet obsah?<\/strong><\/em>Viz. On-page faktory. Je dobr\u00e9 m\u00edt na sv\u00e9 webov\u00e9 prezentaci viditeln\u00e9 odkazy na soci\u00e1ln\u00ed s\u00edt\u011b \u010di&nbsp;sd\u00edlen\u00ed.<\/li>\n<li><em><strong>Tvo\u0159\u00edte zaj\u00edmav\u00fd a&nbsp;p\u0159\u00ednostn\u00fd obsah?<\/strong><\/em>Obsah je z\u00e1kladem, aby lid\u00e9 m\u011bli o&nbsp;\u010dem na soci\u00e1ln\u00edch mluvit, je pot\u0159eba ho vytvo\u0159it.<\/li>\n<\/ul>\n<\/section>\n<section>\n<div class=\"relative\">\n<div class=\"\" data-type=\"container-content\">\n<section data-type=\"component-text\" data-title=\"Citace\">\n<h4 class=\"text-center\">&nbsp;Ot\u00e1zky k&nbsp;popisku pro pokro\u010dil\u00fd kurz<\/h4>\n<p class=\"text-center\"><em>Jak spravovat soci\u00e1ln\u00ed s\u00edt\u011b?<\/em><\/p>\n<p class=\"text-center\"><em>Jak tvo\u0159it poutav\u00fd obsah?<\/em><\/p>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<div id=\"lokalni-zapisy\" class=\"tab-pane\">\n<section data-toolbar=\"settings\" data-settings=\"styles\">\n<div class=\"relative\">\n<div class=\"\" data-type=\"container-content\">\n<section data-type=\"text\">\n<h2>Firemn\u00ed z\u00e1pisy<\/h2>\n<ul>\n<li><em><strong>Jste dohledateln\u00ed na map\u00e1ch?<\/strong><\/em>Registrace na firmy.cz, Google business, yelp.cz se budete zobrazovat na map\u00e1ch Seznamu, Google a&nbsp;Apple.<\/li>\n<li><em><strong>M\u00e1te dobr\u00e9 hodnocen\u00ed ve&nbsp;firemn\u00edch z\u00e1pisech?<\/strong><\/em>Kvalitn\u00ed hodnocen\u00ed je d\u016fle\u017eit\u00e9 nejen pro u\u017eivatele, tak i&nbsp;pro vyhled\u00e1va\u010de p\u0159i&nbsp;\u0159azen\u00ed firem.<\/li>\n<li><em><strong>Vyu\u017e\u00edv\u00e1te firemn\u00ed profily na maximum?<\/strong><\/em>Doporu\u010dujeme nastavit v\u0161echny mo\u017en\u00e9 parametry, kter\u00e9 firemn\u00ed z\u00e1pisy umo\u017e\u0148uj\u00ed. Je mo\u017en\u00e9 vyu\u017e\u00edt placen\u00fdch profil\u016f pro roz\u0161\u00ed\u0159en\u00ed informac\u00ed a&nbsp;lep\u0161\u00edho zobrazen\u00ed.<\/li>\n<\/ul>\n<\/section>\n<section>\n<div class=\"relative\">\n<div class=\"ui-droppable-hover\" data-type=\"container-content\">\n<section data-type=\"component-text\" data-title=\"Citace\">\n<h4 class=\"text-center\">&nbsp;Ot\u00e1zky k&nbsp;URL pro pokro\u010dil\u00fd kurz<\/h4>\n<p class=\"text-center\"><em>Jak spr\u00e1vn\u011b optimalizovat firemn\u00ed z\u00e1pis?<\/em><\/p>\n<p class=\"text-center\"><em>Jak nastavit placen\u00e9 profily?<\/em><\/p>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<section>\n<div class=\"relative content-inset stripe  no-space is-main\">\n<div class=\"\" data-type=\"container-content\">\n<section data-type=\"text\">\n<h2>Z\u00e1v\u011br a&nbsp;doporu\u010den\u00ed<\/h2>\n<p>V\u017edy se sna\u017ete o&nbsp;maxim\u00e1ln\u00ed p\u0159\u00edv\u011btivost pro va\u0161e klienty a&nbsp;nezobec\u0148ovat v\u0161echna doporu\u010den\u00ed a&nbsp;nevyu\u017e\u00edvat je p\u0159esn\u011b. V&nbsp;dne\u0161n\u00ed dob\u011b ji\u017e v\u00edce z\u00e1le\u017e\u00ed na jin\u00fdch faktorech a&nbsp;v\u00edce se vyu\u017e\u00edvaj\u00ed vy\u0161\u0161\u00ed techniky optimalizace pro vyhled\u00e1va\u010de.<\/p>\n<p>Jak\u00e9 jsou vy\u0161\u0161\u00ed techniky optimalizace pro vyhled\u00e1va\u010de? V\u00edce si m\u016f\u017eete p\u0159e\u010d\u00edst v&nbsp;na\u0161ich \u010dl\u00e1nc\u00edch.&nbsp;<\/p>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<section>\n<div class=\"relative content-inset stripe stripe-graylight bgLine bgLine--4 is-main\">\n<div class=\"\" data-type=\"container-content\">\n<section data-type=\"component-text\">\n<h2 class=\"text-center\">Odkazy k&nbsp;roz\u0161\u00ed\u0159en\u00ed znalost\u00ed v&nbsp;SEO<\/h2>\n<p class=\"text-center\">&nbsp;P\u0159ehled SEO faktor\u016f podle d\u016fle\u017eitosti&nbsp;<a href=\"https:\/\/www.collabim.cz\/akademie\/seofaktory\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.collabim.cz\/akademie\/seofaktory\/<\/a><\/p>\n<p class=\"text-center\">S\u00e9rie Collabim webin\u00e1\u0159\u016f o&nbsp;SEO a&nbsp;PPC&nbsp;<a href=\"https:\/\/www.collabim.cz\/taste-collabim.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.collabim.cz\/taste-collabim.html<\/a><\/p>\n<p class=\"text-center\">SEO akademie pln\u00e1 novinek a&nbsp;n\u00e1vod\u016f&nbsp;<a href=\"https:\/\/www.collabim.cz\/akademie\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.collabim.cz\/akademie\/<\/a><\/p>\n<p class=\"text-center\">SEO tr\u00e9nink od Collabimu (placen\u00e9)&nbsp;<a href=\"https:\/\/collabim.teachable.com\/p\/seo-trenink-od-collabimu\" target=\"_blank\" rel=\"noopener\">https:\/\/collabim.teachable.com\/p\/seo-trenink-od-collabimu<\/a><\/p>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"featured_media":0,"template":"","meta":{"_eb_attr":"","ub_ctt_via":"","_links_to":"","_links_to_target":""},"kategorie":[125],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"xl":false,"xxl":false,"xxxl":false,"xxxxl":false,"xxxxxl":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"admin1","author_link":"https:\/\/www.antstudio.cz\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"SEO n\u00e1vod (pr\u016fvodce) pro ka\u017ed\u00e9ho &nbsp; D\u0159\u00edve intern\u00ed dokument zve\u0159ej\u0148ujeme proto, \u017ee tyto znalosti pova\u017eujeme za opravdu&nbsp;z\u00e1kladn\u00ed SEO a&nbsp;na mnoha m\u00edstech popsan\u00e9, \u017ee jej nebereme za konkuren\u010dn\u00ed v\u00fdhodu. D\u016fle\u017eit\u011bj\u0161\u00ed je pro n\u00e1s odstranit r\u016fzn\u00e9 m\u00fdty a&nbsp;polopravdy a&nbsp;p\u0159it\u00e1hnout jen z\u00e1jemce o&nbsp;poctiv\u00e9 v\u00fdsledky. N\u00e1vod obsahuje nejd\u016fle\u017eit\u011bj\u0161\u00ed faktory, kter\u00e9 je dobr\u00e9 na sv\u00e9 webov\u00e9 prezentaci z&nbsp;pohledu SEO \u0159e\u0161it.&hellip;","_links":{"self":[{"href":"https:\/\/www.antstudio.cz\/wp\/index.php?rest_route=\/wp\/v2\/poradna\/13192"}],"collection":[{"href":"https:\/\/www.antstudio.cz\/wp\/index.php?rest_route=\/wp\/v2\/poradna"}],"about":[{"href":"https:\/\/www.antstudio.cz\/wp\/index.php?rest_route=\/wp\/v2\/types\/poradna"}],"wp:attachment":[{"href":"https:\/\/www.antstudio.cz\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13192"}],"wp:term":[{"taxonomy":"kategorie","embeddable":true,"href":"https:\/\/www.antstudio.cz\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fkategorie&post=13192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}