{"id":1252,"date":"2021-02-10T17:21:21","date_gmt":"2021-02-10T16:21:21","guid":{"rendered":"https:\/\/www.antstudio.cz\/wp\/?post_type=slovnik&#038;p=1252"},"modified":"2022-06-20T12:41:13","modified_gmt":"2022-06-20T10:41:13","slug":"css-program","status":"publish","type":"slovnik","link":"https:\/\/www.antstudio.cz\/slovnik\/co-je-css-program.htm","title":{"rendered":"Co je CSS program"},"content":{"rendered":"<section class=\"first\">\n<div class=\"relative content-inset is-main\">\n<div class=\"\">\n<section data-type=\"component-text\">\n<h1>Co je CSS program<\/h1>\n<p>CSS program umo\u017e\u0148uje v&nbsp;produktov\u00fdch kampan\u00edch v&nbsp;N\u00e1kupech Google (Google Shopping) inzerovat jak\u00fdmkoli zbo\u017eov\u00fdm srovn\u00e1va\u010d\u016fm za zv\u00fdhodn\u011bnou cenu. V&nbsp;r\u00e1mci CSS programu mohou kampan\u011b z\u0159izovat takzvan\u00ed CSS partne\u0159i, tedy provozovatel\u00e9 zbo\u017eov\u00fdch porovn\u00e1va\u010d\u016f.<\/p>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<p>V\u00fdhodou CSS programu je, \u017ee<strong><strong>\u00a0umo\u017e\u0148uje sn\u00ed\u017eit\u00a0<a href=\"https:\/\/www.antstudio.cz\/slovnik\/cpc\">cenu za proklik (CPC)<\/a><\/strong><\/strong>\u00a0<strong><strong>u produktov\u00fdch kampan\u00ed a\u017e o&nbsp;20 %\u00a0<\/strong><\/strong>a na prvn\u00ed pohled se reklamy nijak neli\u0161\u00ed. Jedin\u00fdm rozd\u00edlem pro u\u017eivatele je tak \u00fadaj, z&nbsp;jak\u00e9ho webu (srovn\u00e1va\u010de) dan\u00fd produkt poch\u00e1z\u00ed.<\/p>\n<section class=\"has-stripe\">\n<div class=\"relative content-inset stripe stripe-graylight bgLine bgLine--5 is-main\">\n<div class=\"\">\n<section data-type=\"component-text\"><img loading=\"lazy\" class=\"alignnone wp-image-1224 size-full\" src=\"https:\/\/www.antstudio.cz\/wp\/wp-content\/uploads\/2021\/02\/6224-0910359638.png\" alt=\"\" width=\"1001\" height=\"805\" srcset=\"https:\/\/www.antstudio.cz\/wp\/wp-content\/uploads\/2021\/02\/6224-0910359638.png 1001w, https:\/\/www.antstudio.cz\/wp\/wp-content\/uploads\/2021\/02\/6224-0910359638-300x241.png 300w, https:\/\/www.antstudio.cz\/wp\/wp-content\/uploads\/2021\/02\/6224-0910359638-768x618.png 768w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/>CSS program je obecn\u011b dostupn\u00fd v&nbsp;cel\u00e9m Evropsk\u00e9m hospod\u00e1\u0159sk\u00e9m prostoru (EHP) a&nbsp;ve \u0160v\u00fdcarsku. <a href=\"https:\/\/www.antstudio.cz\/google-css-program\" target=\"_blank\" rel=\"null noopener noreferrer\">N\u00e1\u0161 CSS program<\/a> je k&nbsp;dispozici zat\u00edm pro \u010ceskou republiku. Zaj\u00edmaj\u00ed v\u00e1s detaily? P\u0159e\u010dt\u011bte si n\u00e1\u0161\u00a0<a href=\"https:\/\/www.antstudio.cz\/blog\/css-program-od-ant-studia-markantni-rozdil-ve-vasich-nakladech\/\" target=\"_blank\" rel=\"null noopener noreferrer\">\u010dl\u00e1nek o&nbsp;podrobnostech Google CSS programu<\/a>.<\/section>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"featured_media":0,"template":"","meta":{"_eb_attr":"","ub_ctt_via":"","_links_to":"","_links_to_target":""},"kategorie_abeceda":[52],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"xl":false,"xxl":false,"xxxl":false,"xxxxl":false,"xxxxxl":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"admin1","author_link":"https:\/\/www.antstudio.cz\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"Co je CSS program CSS program umo\u017e\u0148uje v&nbsp;produktov\u00fdch kampan\u00edch v&nbsp;N\u00e1kupech Google (Google Shopping) inzerovat jak\u00fdmkoli zbo\u017eov\u00fdm srovn\u00e1va\u010d\u016fm za zv\u00fdhodn\u011bnou cenu. V&nbsp;r\u00e1mci CSS programu mohou kampan\u011b z\u0159izovat takzvan\u00ed CSS partne\u0159i, tedy provozovatel\u00e9 zbo\u017eov\u00fdch porovn\u00e1va\u010d\u016f. V\u00fdhodou CSS programu je, \u017ee\u00a0umo\u017e\u0148uje sn\u00ed\u017eit\u00a0cenu za proklik (CPC)\u00a0u produktov\u00fdch kampan\u00ed a\u017e o&nbsp;20 %\u00a0a na prvn\u00ed pohled se reklamy nijak neli\u0161\u00ed. Jedin\u00fdm&hellip;","_links":{"self":[{"href":"https:\/\/www.antstudio.cz\/wp\/index.php?rest_route=\/wp\/v2\/slovnik\/1252"}],"collection":[{"href":"https:\/\/www.antstudio.cz\/wp\/index.php?rest_route=\/wp\/v2\/slovnik"}],"about":[{"href":"https:\/\/www.antstudio.cz\/wp\/index.php?rest_route=\/wp\/v2\/types\/slovnik"}],"wp:attachment":[{"href":"https:\/\/www.antstudio.cz\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1252"}],"wp:term":[{"taxonomy":"kategorie_abeceda","embeddable":true,"href":"https:\/\/www.antstudio.cz\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fkategorie_abeceda&post=1252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}