{"id":498,"date":"2020-09-18T13:05:51","date_gmt":"2020-09-18T11:05:51","guid":{"rendered":"https:\/\/www.antstudio.cz\/wp\/?post_type=slovnik&#038;p=498"},"modified":"2026-10-08T12:58:11","modified_gmt":"2026-10-08T10:58:11","slug":"google-analytics","status":"publish","type":"slovnik","link":"https:\/\/www.antstudio.cz\/slovnik\/google-analytics.htm","title":{"rendered":"Google analytics"},"content":{"rendered":"<section class=\"first\">\n<div class=\"relative content-inset no-space is-main\">\n<div class=\"\">\n<section data-type=\"text\">\n<h1>Co je Google Analytics?<\/h1>\n<p>Statistiky\u00a0<a href=\"http:\/\/www.google.cz\/intl\/cs\/analytics\/\" target=\"_blank\" rel=\"null noopener noreferrer\">Google Analytics<\/a>\u00a0jsou n\u00e1strojem od Google, kter\u00e9\u00a0u\u017eivatel\u016fm umo\u017e\u0148uj\u00ed\u00a0sb\u00edrat data o&nbsp;n\u00e1v\u0161t\u011bvn\u00edc\u00edch jejich webov\u00fdch str\u00e1nek. Jedn\u00e1 se aktu\u00e1ln\u011b o&nbsp;nejpou\u017e\u00edvan\u011bj\u0161\u00ed a&nbsp;nejlep\u0161\u00ed bezplatn\u00fd* n\u00e1stroj pro anal\u00fdzu n\u00e1v\u0161t\u011bvnosti webov\u00fdch str\u00e1nek.<\/p>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<section>\n<div class=\"relative content-inset is-main\">\n<div class=\"\">\n<section data-type=\"text\">Tyto statistiky byste m\u011bly m\u00edt nainstalovan\u00e9 a&nbsp;spr\u00e1vn\u011b nastaven\u00e9\u00a0<strong><strong>v\u017edy, kdy\u017e <a href=\"https:\/\/www.antstudio.cz\/weby-eshopy\">spou\u0161t\u00edte nov\u00fd web<\/a> nebo e-shop<\/strong><\/strong>. Statistiky funguj\u00ed na z\u00e1klad\u011b kousku k\u00f3du, kter\u00fd je t\u0159eba doplnit do k\u00f3du webov\u00fdch str\u00e1nek. K\u00f3d mus\u00ed b\u00fdt um\u00edst\u011bn\u00fd na ka\u017ed\u00e9 str\u00e1nce webu.<img loading=\"lazy\" class=\"alignnone wp-image-1271 size-full\" src=\"https:\/\/www.antstudio.cz\/wp\/wp-content\/uploads\/2020\/09\/769-1003531623.png\" alt=\"\" width=\"1001\" height=\"509\" srcset=\"https:\/\/www.antstudio.cz\/wp\/wp-content\/uploads\/2020\/09\/769-1003531623.png 1001w, https:\/\/www.antstudio.cz\/wp\/wp-content\/uploads\/2020\/09\/769-1003531623-300x153.png 300w, https:\/\/www.antstudio.cz\/wp\/wp-content\/uploads\/2020\/09\/769-1003531623-768x391.png 768w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/p>\n<section class=\"has-stripe\">\n<div class=\"relative content-inset stripe stripe-graylight has-border is-main\">\n<div class=\"\">\n<section data-type=\"text\">\n<h2><\/h2>\n<h2 class=\"first\">Co m\u016f\u017eeme pomoc\u00ed statistik Google Analytics zjistit?<\/h2>\n<ul>\n<li>N\u00e1v\u0161t\u011bvnost jednotliv\u00fdch str\u00e1nek a&nbsp;jejich p\u0159\u00ednosy<\/li>\n<li>Zdroje n\u00e1v\u0161t\u011bv a&nbsp;t\u00edm vyhodnotit l\u00e9pe inzerci<\/li>\n<li><a href=\"https:\/\/support.google.com\/analytics\/answer\/2799357?hl=cs&amp;ref_topic=2799375\" target=\"_blank\" rel=\"null noopener noreferrer\">Demografick\u00e9 \u00fadaje<\/a>\u00a0o n\u00e1v\u0161t\u011bvn\u00edc\u00edch<\/li>\n<li>Technick\u00e9 informace o&nbsp;za\u0159\u00edzen\u00edch pou\u017e\u00edvan\u00fdch n\u00e1v\u0161t\u011bvn\u00edky<\/li>\n<li>Pohyb n\u00e1v\u0161t\u011bvn\u00edk\u016f na str\u00e1nk\u00e1ch<\/li>\n<li>Ud\u00e1losti na str\u00e1nk\u00e1ch<\/li>\n<li>Porovn\u00e1vat r\u016fzn\u00e1 obdob\u00ed<\/li>\n<\/ul>\n<p>A mnoho dal\u0161\u00edho&#8230;<\/p>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<section>\n<div class=\"relative content-inset is-main\">\n<div class=\"\">\n<section data-type=\"text\">\n<h2 class=\"first\">Na co si d\u00e1t pozor p\u0159i&nbsp;nasazen\u00ed, m\u011b\u0159en\u00ed a&nbsp;vyhodnocov\u00e1n\u00ed GA?<\/h2>\n<ul>\n<li>M\u011bli byste zv\u00e1\u017eit, jestli budete m\u011b\u0159it vlastn\u00ed n\u00e1v\u0161t\u011bvy. My v&nbsp;na\u0161em\u00a0redak\u010dn\u00edm syst\u00e9mu\u00a0m\u00e1me nastaveno jako v\u00fdchoz\u00ed nem\u011b\u0159en\u00ed v\u0161ech n\u00e1v\u0161t\u011bv administr\u00e1tor\u016f.<\/li>\n<li>Ka\u017ed\u00fd web by m\u011bl b\u00fdt nastaven\u00fd jako odd\u011blen\u00fd \u00fa\u010det, kv\u016fli pozd\u011bj\u0161\u00edmu p\u0159ed\u00e1n\u00ed nebo spojen\u00ed s&nbsp;Google AdWords.<\/li>\n<li>Statistiky maj\u00ed ur\u010dit\u00e9 limity a&nbsp;t\u00edm je m\u011b\u0159en\u00ed maxim\u00e1ln\u011b 10 milion\u016f po\u017eadavk\u016f.\u00a0<a href=\"https:\/\/support.google.com\/analytics\/answer\/1070983?hl=cs\" target=\"_blank\" rel=\"null noopener noreferrer\">Zdroj<\/a>.<\/li>\n<li>V\u011bt\u0161inu hodnot je mo\u017en\u00e9 zobrazit a&nbsp;vyhodnotit se zpo\u017ed\u011bn\u00edm 24-48 hodin, n\u011bkter\u00e9 lze pozorovat ihned.<\/li>\n<li>Nezapom\u00ednejte si do statistik dopl\u0148ovat pozn\u00e1mky s&nbsp;d\u016fle\u017eit\u00fdmi zm\u011bnami webu, informacemi o&nbsp;reklam\u011b a&nbsp;podobn\u011b.<\/li>\n<li>Pokud n\u00e1v\u0161t\u011bvn\u00edk nav\u0161t\u00edv\u00ed jen jednu str\u00e1nku a&nbsp;neprovede \u017e\u00e1dnou interakci, bude \u010das n\u00e1v\u0161t\u011bvy vyhodnocen jako nulov\u00fd, i&nbsp;kdy\u017e si str\u00e1nku mohl \u010d\u00edst&nbsp;n\u011bkolik minut.<\/li>\n<li>Nezapom\u00ednejte ozna\u010dovat reklamy vedouc\u00ed k&nbsp;v\u00e1m pomoc\u00ed\u00a0<a href=\"https:\/\/support.google.com\/analytics\/answer\/1033867?hl=cs\" target=\"_blank\" rel=\"null noopener noreferrer\">n\u00e1stroje pro tvorbu adres URL.<\/a><\/li>\n<\/ul>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"has-stripe\">\n<div class=\"relative content-inset stripe stripe-graylight has-border is-main\">\n<div class=\"\">\n<section data-type=\"text\">\n<h2 class=\"first\">Nev\u00edte, jak na to?<\/h2>\n<p>Google Analytics poskytuj\u00ed opravdu\u00a0<a href=\"https:\/\/support.google.com\/analytics\/?hl=cs#topic=3544906\" target=\"_blank\" rel=\"null noopener noreferrer\">dobrou n\u00e1pov\u011bdu<\/a>, tak\u017ee to pravd\u011bpodobn\u011b zvl\u00e1dnete, ale pokud budete cht\u00edt,\u00a0<a href=\"https:\/\/www.antstudio.cz\/produkty\/vyuziti-google-analytics.htm\" target=\"_blank\" rel=\"null noopener noreferrer\">poskytujeme slu\u017eby<\/a>\u00a0zahrnuj\u00edc\u00ed mimo jin\u00e9 zalo\u017een\u00ed a&nbsp;nastaven\u00ed Google Analytics na va\u0161em webu.<\/p>\n<p>D\u00e1le poskytujeme\u00a0anal\u00fdzy a&nbsp;\u0161kolen\u00ed\u00a0vyhodnocov\u00e1n\u00ed, p\u0159\u00edpadn\u011b roz\u0161\u00ed\u0159en\u00e9ho nastaven\u00ed m\u011b\u0159en\u00ed.<\/p>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"last\">\n<div class=\"relative content-inset is-main\">\n<div class=\"\">\n<section data-type=\"text\">\n<h2 class=\"first\">Jak si ov\u011b\u0159it, \u017ee m\u00e1te statistiky nastaven\u00e9?<\/h2>\n<ol>\n<li>Pod\u00edvejte se do zdrojov\u00e9ho k\u00f3du str\u00e1nky (CTRL+U) a&nbsp;hledejte slova Google Analytics nebo k\u00f3d typu:\u00a0UA-15595998-1.<\/li>\n<li>Pou\u017eijte dopln\u011bk prohl\u00ed\u017ee\u010de, nap\u0159\u00edklad v\u00a0<a href=\"https:\/\/chrome.google.com\/webstore\/detail\/tag-assistant-by-google\/kejbdjndbnbjgmefkgdddjlbokphdefk\" target=\"_blank\" rel=\"null noopener noreferrer\">Google Chrome<\/a>\u00a0Tag Assistant.<\/li>\n<\/ol>\n<p>* Bezplatn\u00e1 verze se naz\u00fdv\u00e1 standard. Existuje i&nbsp;placen\u00e1 verze Google Analytics &#8211; Premium.<\/p>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<section>\n<div class=\"relative content-inset is-main\">\n<div class=\"\">\n<section data-type=\"text\">\n<div class=\"mt50\">\n<h4 class=\"fs-lg\">Souvisej\u00edc\u00ed ot\u00e1zky:<\/h4>\n<ul class=\"list list--plain mb30\">\n<li><a href=\"https:\/\/www.antstudio.cz\/poradna\/automaticka-kontrola-stranek-404.htm\">Automatick\u00e1 kontrola chybov\u00fdch str\u00e1nek 404 pomoc\u00ed Google Analytics<\/a><\/li>\n<li><a href=\"https:\/\/www.antstudio.cz\/poradna\/jak-ziskat-pristup-google-analytics.htm\">Jak z\u00edskat p\u0159\u00edstup do statistik Google Analytics?<\/a><\/li>\n<li><a href=\"https:\/\/www.antstudio.cz\/poradna\/jak-pridat-noveho-uzivatele-do-google-analytics.htm\">Jak p\u0159idat nov\u00e9ho u\u017eivatele do Google Analytics?<\/a><\/li>\n<\/ul>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"featured_media":0,"template":"","meta":{"_eb_attr":"","ub_ctt_via":"","_links_to":"","_links_to_target":""},"kategorie_abeceda":[55],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"xl":false,"xxl":false,"xxxl":false,"xxxxl":false,"xxxxxl":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"admin1","author_link":"https:\/\/www.antstudio.cz\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"Co je Google Analytics? Statistiky\u00a0Google Analytics\u00a0jsou n\u00e1strojem od Google, kter\u00e9\u00a0u\u017eivatel\u016fm umo\u017e\u0148uj\u00ed\u00a0sb\u00edrat data o&nbsp;n\u00e1v\u0161t\u011bvn\u00edc\u00edch jejich webov\u00fdch str\u00e1nek. Jedn\u00e1 se aktu\u00e1ln\u011b o&nbsp;nejpou\u017e\u00edvan\u011bj\u0161\u00ed a&nbsp;nejlep\u0161\u00ed bezplatn\u00fd* n\u00e1stroj pro anal\u00fdzu n\u00e1v\u0161t\u011bvnosti webov\u00fdch str\u00e1nek. Tyto statistiky byste m\u011bly m\u00edt nainstalovan\u00e9 a&nbsp;spr\u00e1vn\u011b nastaven\u00e9\u00a0v\u017edy, kdy\u017e spou\u0161t\u00edte nov\u00fd web nebo e-shop. Statistiky funguj\u00ed na z\u00e1klad\u011b kousku k\u00f3du, kter\u00fd je t\u0159eba doplnit do k\u00f3du webov\u00fdch&hellip;","_links":{"self":[{"href":"https:\/\/www.antstudio.cz\/wp\/index.php?rest_route=\/wp\/v2\/slovnik\/498"}],"collection":[{"href":"https:\/\/www.antstudio.cz\/wp\/index.php?rest_route=\/wp\/v2\/slovnik"}],"about":[{"href":"https:\/\/www.antstudio.cz\/wp\/index.php?rest_route=\/wp\/v2\/types\/slovnik"}],"wp:attachment":[{"href":"https:\/\/www.antstudio.cz\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=498"}],"wp:term":[{"taxonomy":"kategorie_abeceda","embeddable":true,"href":"https:\/\/www.antstudio.cz\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fkategorie_abeceda&post=498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}